![]() Using social networking for marketing purposes can dramatically reduce your advertising costs. ![]() Primary advantages of social networking include reduced marketing costs and increased brand loyalty.Īdvantages of Social Networking 1.Social network marketing has increased astronomically since 2010.Social networking is the usage of social media websites to connect with existing and potential customers to increase revenues and expand a business.Primary advantages of marketing through social networking include its relatively low cost compared to traditional advertising and its proven effectiveness in creating not only sales but brand loyalty. Social networking has proven so effective as a marketing tool that the vast majority of large companies have hired social media consultants or marketers to help them promote their products. While social networking has been used from its early beginnings by individuals to make social connections with other people, the explosion of social network marketing by businesses has largely occurred just in the past decade, shortly after the advent of Facebook in 2009. Other popular social connection sites include LinkedIn, Instagram, Pinterest, and Snapchat. ![]() The most frequently used social networking websites are Facebook, YouTube, and Twitter. Social networking, in an online business context, is the usage of social media websites to connect with existing and potential customers to increase revenues and expand your business.
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